search
Home > Portland jobs > Portland sales & marketing

Posted: Thursday, October 12, 2017 12:06 AM

Reply

Marketing Specialist
Building Champions
http://www.buildingchampions.com



Location: Portland Metro
Closing Date: 9/22/2017
Industry: Design, Marketing, Social Media
Type: Full Time



Description:

Job Title: Marketing Specialist
Department: Marketing
Reports To: Director of Marketing
FLSA Status: salary, exempt
Physical Strength: Light (L)


PURPOSE
This position is responsible for supporting the development and execution of our marketing strategy, primarily through management of the email program, creating lead generation strategies, and developing compelling marketing collateral.


ESSENTIAL DUTIES AND RESPONSIBILITIES

1. Email Marketing Management

2. Lead Generation

3. Marketing Collateral Creation


JOB DUTIES

Email Marketing Management
• Manage all email marketing campaigns for the company to build community engagement and increase revenue.
• Develop lead nurture email campaigns for each website tool download and online assessment in order to grow leads into coaching prospects.
• Re-engage past and lapsed clients by sending relevant, timely, and targeted emails.
• Support Sales Team efforts by creating email engagement campaigns following events and coach speaking engagements.
• Develop new customer acquisition email campaigns to increase leads for Sales Team.
• Test e-mail delivery timing, creative elements, subject lines and different messaging to maximize ROI.
• Deliver monthly KPI reports to communicate email performance trends.

Manage Lead Generation Strategy
• Partner with Director of Marketing to create and execute lead generation strategy.
• Manage lead capture efforts through development of landing pages, forms, and advertising copy.
• Partner on social media efforts to grow our social media followers and to turn social media followers into clients.
• Coordinate lead generation webinars, including promotion, execution and e-mail follow-up.
• Support SEO, PPC, and paid social media efforts to drive sales leads.
• Stay abreast of emerging lead generation tactics and develop new ideas for generating leads.

Marketing Collateral Creation
• Coordinate the implementation and execution of our brand strategy, primarily through the creation of flyers, brochures, sales tools, white papers, and webpages.
• Ensure all published pieces conform to the Style Guide, are on-brand, and free of typos and errors.
• Support new product launch efforts including research, messaging, copywriting, and design.
• Stay abreast of competitive offerings, pricing and value propositions.

Writing
• Write compelling email and landing page content that transfers knowledge and engages our audiences while highlighting our unique brand voice and position.
• Tell engaging stories that connect people to our content, coaches and brand.

Other
• Continuously seeks knowledge, understanding, and skills with operating systems, procedures, and with general business information by study and experience.
• Maintains the appropriate degree of confidentiality in all tasks and communications.
• Maintains punctual, regular and predictable attendance.
• Respectfully takes direction from supervisor.
• Performs other duties as assigned.

SUPERVISORY RESPONSIBILITIES
This position does not have any supervisory responsibilities.

QUALIFICATIONS
Ability to perform essential job duties with or without reasonable accommodation and without posing a direct threat to safety or health of employee or others. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

INTERPERSONAL SKILLS
• Effectively communicates, builds rapport, and relates well to diverse groups people.
• Accepts and gives constructive feedback, ask questions, etc. with grace.
• Multi-tasking abilities required, effectively manages and prioritizes time and multiple tasks/projects.
• Accepts responsibility and takes ownership of own mistakes while working effectively and productively with others.
• Self-starter, enthusiastic ability to work in a fast-paced team environment
• Ability to work independently, as well as part of the team, to ensure that the needs of the group are always met and that adequate coverage is provided to the group.
• Works collaboratively in a team environment with a spirit of cooperation.
• Displays excellent communication skills including presentation, persuasion, and negotiation skills required in working with clients and coworkers, including the ability to communicate effectively and remain calm and courteous under pressure.
• Maintains the appropriate degree of confidentiality in all tasks and communications.
• Maintains punctual, regular and predictable attendance.
• Respectfully takes direction from supervisor.
• Performs other duties as assigned.

EDUCATION and/or EXPERIENCE

Bachelor's degree (B. A.) from four-year college or university with a degree in Marketing or related field; minimum of five to seven years of hands-on experience in marketing. Exceptionally strong communication skills (written and oral); demonstrated ability to work with Adobe Creative Suite (InDesign, Photoshop, Illustrator); demonstrated experience in email marketing; or equivalent combination of education and experience. Experience in SEO, PPC, and paid social media a plus.


Building Champions, Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Building Champions, Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.


Application Guidelines/Contact:
Please send resume and cover letter to Marketing@buildingchampions.com. In your cover letter, please include your desired salary range and why you are interested in our Marketing Specialist opening.
info@buildingchampions.com

Please note that we will only be contacting those applicants selected for an interview.

Salary:
$45,000-$55,000/year plus benefits

• Location: Portland

• Post ID: 22720237 portland
portland.backpage.com is an interactive computer service that enables access by multiple users and should not be treated as the publisher or speaker of any information provided by another information content provider. © 2017 backpage.com